Monday, 11 May 2015

38th Norwich Beer Festival logo unveiled

The Norwich & Norfolk Campaign for Real Ale (CAMRA) are delighted to announce the winning entry in the logo competition the 2015 Norwich Beer Festival which depicts Norfolk heroine Edith Cavell in the very heart of the stunning design.

A large number of entrants to the annual competition were carefully considered and debated before the winner was chosen by the branch members at a recent Festival Planning meeting.

As always, the beer festival logo is widely used to promote the festival on souvenir glasses, pin badges and clothing and the local branch members appreciate how important an attractive yet unique design is appreciated by the thousands of visitors to the Norwich Beer Festival, one of the largest CAMRA Beer Festivals in the country.

The winning design was conceived by a group of senior nurses and matrons from two Norfolk hospitals, Dawn Collins, Rachael Cocker, Chris Parfitt, Kay Marrison, Julia Watling and Elizabeth Hogbin to commemorate Edith Cavell’s life and her work.

The designer and artist is Charlotte Hogbin, who is 21 and from Norwich, and is studying at the School of Oriental and African Studies in London and who has a passion for painting to unwind.

Liz Hogbin, on behalf of the group of Registered Nurses, said: “We chose to honour Nurse Edith Cavell in this, the centenary year of her death, and we are absolutely thrilled at this news and so pleased at the recognition and celebration of the life of Edith Cavell that this will bring.

"The design for the logo was entirely Charlotte’s creation and she decided that Edith had to be at the centre of the design, but the dragon should represent peace and protection around her to mirror her work and actions during World War I”.

Liz continued: “We are a small team of senior nurses and matrons who honour the life and work of Edith Cavell by, for example, regularly attending the memorial service held for her each year and by helping to tend her grave at Norwich Cathedral”.  This is the first time any of the group or Charlotte have entered the annual logo competition.

Rob Derbridge, Norwich Beer Festival Organiser, said the design was particularly striking and well balanced with the red dragon, which is the only design requirement given to entrants, surrounding the image of Edith Cavell.

The group wins £100, complimentary tickets to the festival and also a selection of merchandise including the glass featuring their logo.

Preparations have already started for the festival which will aim to provide an exceptional range of refreshments as ever.  Over 200 cask-conditioned Real Ales from Britain's independent brewers will be on sale, with a few festival specials as always, along with draught and bottled beers from Continental Europe and over 40 real ciders and perries.

The 2015 beer festival runs from Monday 26th to Saturday 31st October at St Andrew’s & Blackfriars’ Halls in Norwich.

For the first time the Festival will boast two qualified beer sommeliers, Cheryl and Mark Cade from Norwich, who have recently passed their exams and will assist festival goers in selecting beers and will help run the popular tasting sessions.