Friday, 18 May 2012

35th Norwich Beer Festival logo unveiled

Norwich & Norfolk Campaign For Real Ale has unveiled the winning logo for the 35th Norwich Beer Festival.

As usual we had many fine entries from all ages, including several newcomers who pitted their designs against our competition regulars. With a large number of entries, the judging process was again lengthy and difficult with many logo designs having significant merit.

After due deliberation, a final short list of two designs were selected, with one particular design really standing out from the others.

Anthony Miles’ design of a dragon on a diamond finally won through and was declared the winning design, after careful consideration as to how the designs could be worked up to promote the festival on its usual range of merchandise of glasses and t-shirts.

Festival Organiser, Martin Ward, and Competition Co-ordinator, Sadie Skipworth, decided not to reveal the identity of the logo designers initially to the festival meeting tasked with voting for the logo just in case there were any complaints of “favouritism” as one of the entrants, and the eventual winner, just happened to be on the organising committee of the festival.

Mr Miles was quite shocked when he was told that he had won. After thinking of entering the competition for a few years, he finally put pixels onto screen and submitted a very topical design in the year of the Queen’s Diamond Jubilee, as well as it being the branch's 35th festival making it one of the longest running CAMRA Beer Festivals in the country.